You're on a call with a podcast host who loves your work. Near the end, she says, "Send me your book — I like to link it in the show notes." You say "It's actually still in progress" — which is what you said the last three times someone asked.
Or maybe it wasn't a podcast. Maybe it was the conference organizer who said, "We usually feature published authors on this stage." Or the referral partner who said, "I'd love to send people your way, but I need something I can actually hand them."
Whatever it was — you hung up from the call and thought: I have to stop saying "still in progress."
A book is how people find you before they've ever met you. It's how they decide to trust you, choose you, and refer you — without you having to be on social media every day performing for an algorithm.
It is the single most powerful on-ramp into your business that exists.
And you don't need to be a writer to write one. You need to be exactly what you already are: a coach, a speaker, an expert with something real to say.
First Draft Formula is a six-week live cohort for coaches and speakers who are ready to write the book that starts the next chapter of their business. Not someday. This August, 2026.

You know you should write a book, but the thought of it feels like climbing Everest in flip-flops.
This isn't about getting rich overnight from a single book — let's be honest, that's rare.
This is about what happens the next time you're asked for it.
Six months from now, you'll get another version of that podcast call. That stage invitation. That referral partner asking for something to hand people. And if the book still doesn't exist, you'll give the same answer you gave this time. Still in progress. Not yet. Soon.
Meanwhile, the coach a few years behind you — thinner results, less experience — publishes hers.
She gets the stage. She gets the podcast slot. Not because she's better than you. Because she finished.
Here's what you actually miss when the book doesn't happen:
That door doesn't stay open forever. But it can open again — in six weeks, with a first draft in hand.
And felt even more stuck, right?
Truthfully? It only takes me 2-3 weeks to write my first draft.
Yep, you read that right. And before you think I'm some kind of writing prodigy with a fancy English Lit degree, let me stop you right there.
I do NOT have a writing degree. And spoiler alert: you don't need one either!
As a coach or speaker, your biggest asset is embracing YOUR unique voice and presenting your ideas in a way that truly speaks to your ready-to-buy customers. Forget the stuffy academic rules. We're here to connect, not impress English professors.
My secret? It’s all thanks to this simple writing mantra: "done is better than perfect."
I'm laser-focused on getting that first draft down as quickly as humanly possible. I don't care about spelling, grammar, or even how I'm going to format the book at this stage. Instead, I channel all my energy into getting all my concepts and ideas onto virtual paper.
And the best part? Chances are, you've already done most of the work. For coaches and speakers, it’s even more direct. Your frameworks are already built. Your client transformation stories are already living in your session notes, your keynote slides, your workshop handouts, your email sequences.
The book isn’t somewhere out there waiting to be invented — it’s a wrangling project. We gather what exists, shape it, and get it onto the page.
That's when the magic truly happens. But none of it can take place WITHOUT that first draft.
This isn't just theory for me. After 45+ books (many of them bestsellers, by the way!), I've been invited to participate in online summits, speak on podcasts, contribute to paid collaborations, and so much more.
Every single day, I have at least 5 new people joining my email list directly from my books. No paid ads required. Just real, genuine leads who resonated with what I had to say.
Imagine that for a moment. This can be your reality too.

A way that feels supportive, structured, and actually gets your butt in the chair and your words on the page?
This isn't just another writing course. This is a structured, supportive, and dare I say, "let's-actually-do-this-together" experience.
It takes everything I've learned from writing 45+ books and turns it into a step-by-step process with real accountability built in. You're not left to your own devices here, watching that cursor blink!
My approach is radically simple:
Imagine this: Less than two months from now, you’ll have a complete first draft of your non-fiction book firmly in hand. You'll be ready to work with an editor, feeling incredibly proud, and fully able to plan out your book launch and promotions because you did the hard work. You put in the effort, you wrote the first draft, and now the world is waiting for your message.
i am an author!
Imagine this:
You proudly declaring, "I AM an Author!" That dream you've held onto for so long? It's not just a dream anymore.
Feeling an incredible sense of accomplishment, with a massive weight lifted off your shoulders. The book you always wanted to write is not only started, but in its tangible first phase, ready to be brought fully to life.
No more slogging away for months or even years on that first draft. Seriously, who has time for that? With this program, you'll walk away with a complete first draft in 6 weeks or less. From there? EVERYTHING becomes so much easier, faster, and more exciting.
Right now, maybe the thought of writing a book feels completely unattainable.
The idea of getting a first draft done in just 6 weeks? Ridiculous.
You might even think writing isn’t your forte, but deep down, you know your message needs to be out there — more people need to hear what you have to share.
Imagine ditching those “negative nelly” thoughts for good.
Instead, you’ll be celebrating your first draft, done and dusted in 6 weeks. Think about the surge of motivation that will bring!
From there, it’s not a distant dream, but a clear path to holding a published book in your hot little hands faster than you ever thought possible.
Here’s how quickly you’ll start seeing results:
client love
I can tell you all day long about how quickly you can get your first draft done, but what really matters is the results. My clients have achieved incredible things with their books, and they’ve done it with my guidance and support.
Let’s break down exactly what’s included when you jump into The First Draft Formula experience. This isn’t just a program; it’s your complete roadmap to finally getting that first draft done, with me right there with you, every step of the way.
Before Day 1 even hits, we’ll get you set up, clarify your specific writing goal, and introduce you to your amazing, supportive writing community. No more feeling lost or unsure of where to start! This alone is valued at $197.
This is where the magic happens. You’ll receive comprehensive, step-by-step guidance that meticulously follows the proven process outlined in my book. We’re talking everything from setting realistic deadlines and planning your dedicated writing sessions to actually pushing ‘publish’ on that first draft. This core curriculum is easily worth $1,497.
You’ll be paired with your very own cheerleader – someone to be accountable to, brainstorm with, and celebrate those weekly wins alongside you. Because doing it alone is just… lonely (and less effective!). Imagine the value of this consistent support, truly priceless, but we’ll call it $297.
This is a game-changer. We’ll hop on calls together, live, and actually write. No more procrastination, no more waiting for “the perfect moment.” We’re scheduling that perfect moment for you. These dedicated writing blocks are worth $597.
See your progress, celebrate every milestone, and get the support you need to recalibrate when life inevitably throws a curveball. We’ll keep you on track, guaranteed. This continuous support and structure is valued at $397.
We all know that feeling. Week 3 often brings the wobble, the doubt. I’ve built in a dedicated check-in specifically for this common sticking point, because I am absolutely NOT going to let you quit there. You’ve got this, and I’ve got you. This crucial intervention is worth $147.
Yes, I said we wouldn’t use AI for the first draft, but when it comes to refining and polishing? We’re living in the future, darling! Learn how to ethically and effectively leverage AI tools to supercharge your third draft process. This forward-thinking training is a bonus worth $297.
Ready to actually publish? You’ll gain exclusive access to my trusted network of editors, formatters, and cover designers. No more guessing who to work with – you’ll hit the ground running with vetted, high-quality professionals. This insider access is invaluable, easily $497.
Before the program kicks off, you’ll receive a copy of my book I AM An Author — the foundation behind everything we do in First Draft Formula. It’s your pre-work, your mindset primer, and your proof that you’re already more of an author than you think. Value $19.97, yours free.
I want to put that number in context for you — not to justify it, but because I think coaches undersell what a published book actually does for their business.
One new client who found you because of your book. One speaking gig that came in because you showed up as a published author. One podcast invitation, one referral, one collaboration that opened because someone read your book and thought: I need to send this to everyone I know.
Any one of those pays for this many times over. And they keep paying — because a book doesn't have an expiry date.
There are 20 spots in this cohort. That's it.
Not because of artificial scarcity — because 20 is the number where I can actually show up for each of you the way this process requires.
If you're on the fence, ask yourself one question: if your book existed right now, what would it open for you?
If the answer is anything more than nothing — this is worth it.
This program is all about getting your first draft written. My guarantee isn’t about giving you your money back; it’s about holding space and providing the structure for you to get this done. If you fully show up and engage, you will have your first draft written in 6 weeks.
Now, I know life happens. Because I’m here to support you, if for some reason you can’t complete the program in your initial 6-week round, you can join the very next live round completely free of charge. No questions asked. Just a commitment to finishing what you started.
Look, I keep every round of First Draft Formula intentionally small so I can be hands-on with every single person — that's 20 spots, no exceptions. Doors close October 11th at 11:59pm EDT, and once they're shut, the next chance to join is the next live round in January 2027.
Your investment is $997 USD — as a single payment or two payments of $500 or six weekly payments of $167.
Do I need to have my book idea fully figured out before I join?
Not at all. Week 1 is specifically designed to take you from vague to clear. You need a topic area and a willingness to excavate what you already know — that's it. The outline comes from what we uncover together, not from something you need to arrive with fully formed.
I've tried to write my book before and given up. What makes this different?
The accountability structure. Most people who've tried and stalled were going it alone — watching videos, hoping for motivation, waiting for the perfect window of time. First Draft Formula is built around writing together, live, on a schedule. The co-writing sessions make it real in a way that solo programs simply don't. You're not watching me talk about writing. You're actually writing in the room with me and your cohort.
What if I don't finish in six weeks?
If you show up fully and engage with the process, you will finish — that's what the structure is built for. But if life happens and you genuinely can't complete your round, you join the next live cohort completely free of charge. No questions asked, no guilt. Just a commitment to finishing what you started.
How much time do I need to commit each week?
Roughly three to four hours per week, which includes the live co-writing session and your own writing time between sessions. Some people find they need a little more, some less — it depends on how much existing content you're pulling from. What I can tell you is that this is designed around real life, not an imaginary version of your schedule where you have 12 free hours every week.
Will this work if I'm not a naturally fast writer?
Yes — and here's why. Most of what feels like "slow writing" is actually slow deciding: what to say, how to structure it, whether it's good enough. First Draft Formula removes those friction points by starting with your existing content (so you know what to say), giving you a clear outline (so you know how to structure it), and holding you to a "done is better than perfect" standard (so good enough is genuinely enough). Speed follows structure.
I'm worried my writing isn't good enough. Is this program right for me?
This is one of the most common things I hear — and I want to be direct with you: your writing is not the problem. You are not writing a literary novel. You are writing your methodology, your stories, and your expertise in your own voice. The coaches and speakers who get the most out of this program are often the ones who don't think of themselves as writers, because they haven't yet realized that the thing they do every day — explaining, teaching, telling stories — is writing. We just put it on the page.
Is this only for coaches? What if I'm a speaker or content creator?
First Draft Formula is built with coaches and speakers in mind because your existing content ecosystem — your frameworks, client stories, keynote decks, workshop material — maps so naturally onto a nonfiction book. If you're a content creator with deep expertise to share and a clear audience in mind, you'd fit well here too. If you write fiction or don't yet have a body of expertise to draw from, this program isn't the right fit.
Can I use AI to help write my book?
Not for your first draft — and that's intentional. The first draft is where your voice, your thinking, and your unique perspective get established. If you outsource that to AI, what you get back is a book-shaped object that doesn't quite sound like anyone. However, the program includes a bonus AI module specifically for your third draft process, where AI can genuinely help with refinement, restructuring, and polishing — without losing the thing that makes your book worth reading.
What exactly is included?
When you join First Draft Formula you receive: a kick-off orientation call, six weeks of structured guidance following my proven writing process, a personal writing buddy match, weekly live co-writing sessions, goal tracking and accountability check-ins, a dedicated Messy Middle check-in at the end of Week 3, an AI module for your third draft process, access to my rolodex of trusted editors, formatters and cover designers, and a copy of my book I AM An Author as your pre-work bonus. Everything is housed in our private Heartbeat community.
What's your refund policy?
Due to the live, immersive nature of this program and the immediate access to community and structured content, we don't offer refunds. This isn't a course you download and forget about — it's a commitment to yourself, your book, and the cohort you'll be writing alongside. If you're not ready to commit fully, this round isn't the right time. If you join and life genuinely intervenes, you have a guaranteed spot in the next live round at no extra cost.
When does it start and how much does it cost?
First Draft Formula kicks off on 12th October 2026 and runs through 22nd November 2026 (which means you've got time to publish and launch before Christmas). The investment is $997 USD, available as a single payment or two installments of $500. There are 20 spots only, and doors close October 11th at 11:59pm EDT — when they're full, or the clock runs out, that's it until the next live round in January 2027.
I have a question that isn't answered here.
Hit reply on any of my emails or drop a message HERE — I'll get back to you personally. I'd rather you ask than stay stuck on the fence over something easily answered.
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